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Challenger Sale Commercial Insight: A Team Pursuit
Over the past year, my organization has implemented the Challenger Sale in our business. As the solo marketer on the team, it has been my job to create the sales enablement content for our target...
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Marketing and Sales Alignment – It’s not Ironman, Start Drafting!
Watching the TV replay of the 2013 Ironman World Championships this weekend got me thinking about marketing and sales alignment. Don’t worry, that wasn’t my first thought, or even my second one....
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Spring Training Fundamentals: 5 Benefits of a Positioning Statement
The calendar says that spring has arrived. You wouldn’t know it from the frigid temperatures and mounds of crusty snow outside. But if the calendar says so, then it must be time for spring training....
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Marketing Tips from Rowing: “Give Me 10 Big Ones!” Part I
I have rowing on my mind these days. October brings the Head of the Charles Regatta to the Boston area. My good friend and training buddy, Greg, rows for the Cambridge Boat Club Senior Master Fours,...
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Marketing Tips from Rowing, Part 2 – Cadence
Well, they did it! And it was sure fun to watch! As I mentioned in Part 1 of Marketing Tips from Rowing, last weekend was the Head of the Charles Regatta here in the Boston area. Sure enough, the...
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